Privacy Policy

Last updated on 25 May 2020. 

  1. General information

    1. This website ( is owned by Rud Pedersen Public Affairs Company AB, 556638-9887, Klarabergsgatan 60, 111 21 Stockholm, Sweden.
    2. Rud Pedersen Public Affairs Company AB (”we”, ”our”, ”us”) are concerned with protecting your personal data.
    3. This policy (the ”Personal Data Policy”) explains which personal data concerning you we collect when you visit our website (the ”Website”), when and why we collect the personal data, how we use them, the conditions of our disclosure to third parties, as well as how we secure the stored personal data.
    4. Please read the Personal Data Policy thoroughly in order to understand how we process your personal data.
  2. Who are we

    1. Rud Pedersen Public Affairs is a limited liability corporation registered as an Aktiebolag in Sweden under 556638-9887. We are domiciled at Klarabergsgatan 60, 111 21 Stockholm.
    2. We are the parent company of Rud Pedersen Group based in Sweden with subsidiaries in Belgium, Denmark, Estonia, Finland, Germany and Norway. Our head office address is Klarabergsgatan 60, 111 21 Stockholm, Sweden. Our subsidiaries include the brands Rud Pedersen Public Affairs, King Street Communications, Welcom and RP People.
  3. Personal data collected directly from you 

    1. We collect various personal data concerning you when you are using the Website.
    2. Registration of user:
      • You may be able to create a profile (”Profile”) by stating your name, address, e-mail and telephone no.
      • In order to create and manage your Profile, we request your e-mail address and a password. You can also create your Profile via Facebook Login. By creating your Profile via your Facebook Login, you simultaneously accept the terms established by Facebook. Read more about these terms here.
      • In order to create a Profile, you are required to accept our Terms and Conditions and this Privacy Policy, after which our processing of your personal data will take place as part of an agreement between you and us.
    3. Marketing
      • We use your contact details to send you promotion material via email, if you have signed up for our newsletter or our events.
    4. Inquiries
      • When you send an inquiry to us through our contact form, we use the personal data that you have stated in your Profile or in the contact form to answer you.
    5. Feedback
      • In order to ensure that the services we offer meet your requirements, we may ask for your feedback in the form of surveys, customer satisfaction analysis or market research. Any feedback received from you will only be used for the purpose of improving our services and will not be disclosed.
  4. Personal data collected from third parties 

    1. In some cases, we collect your personal data from third parties, such as technical providers of webinar systems.
  5. Payment information

    1. If you purchase services from us via the website, we request you to state your payment card details (card no., expiration date, security code). We will be using a secure third party to manage transactions.
    2. You can read more about security and our trade terms and conditions here when we have a payment system set up. 
    3. Your payment information will be stored as long as the third party is entitled or obliged to store it pursuant to legislation. We will link for you to read more about this directly with the third party.
  6. Security

    1. All your personal data are stored on secure servers in [Country]. 
    2. We have implemented appropriate technical, organisational and physical measures to ensure a level of protection of your personal data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access in accordance with the data protection legislation in Sweden and the EU.
    3. In spite of our efforts to establish a secure environment for the Website, you should be aware that no information is completely secure on the Internet. Therefore, you should always take the necessary safeguards on your own equipment.
  7. Duration of storage

    1. We will store your personal data until these are no longer necessary for us to process. In certain situations, it may be difficult to envisage an exact period, but the below paragraphs list our periods for the processing of your personal data.
    2. Profile data:
      • Stored until three months after you have decided to cancel your Profile, or you have been inactive for a period of three years without responding to our inquiries about the cancellation of your Profile due to inactivity.
    3. Marketing consent:
      • Erased as soon as possible after your deregistration.
    4. Inquiries from you:
      • Stored until six months after completion of processing.
    5. Feedback:
      • Stored up to five years after receipt. To the extent possible, we will store your feedback in an anonymous form, and we have a long duration of storage in order to measure our own performance over time.
    6. If we have reason to store your personal data as part of the protection of our legitimate interests, including for example legal disputes, we reserve our right to store your personal data for an extended period and minimum until the legal dispute has been determined.
  8. Transfer of your personal data

    1. We transfer your personal data to third parties when it is necessary in order to provide you with our service. Third parties shall mean:
      • Undertakings in the Rud Pedersen Group
      • Business partners
      • Security-cleared data processors, who are assisting us or companies in the group with IT or other services
    2. When we transfer your personal data to business partners, you should be aware that these might have stored personal data concerning you collected by other means, e.g. if you have been in contact with them in another context.
    3. We also transfer your personal data to the above or other third parties if we are obliged to do so according to legislation or in order to protect our or the group’s interests in legal disputes.
  9. Your rights

    1. You have the right of access to the personal data we are processing concerning you, as well as to have your personal data updated, rectified or erased, or to obtain a copy of your personal data. All requests shall be made in writing to [email protected].  
    2. If you want to lodge a complaint over our processing of your personal data, please contact us directly. If we cannot help you, you can lodge a complaint to the Swedish Data Protection Agency.
  10. Changes

    1. We reserve our right to make changes to the Personal Data Policy from time to time. If such changes are substantial, we will notify you via e-mail, provided that you have a Profile.