Next Generation Public Affairs #2: Data, Public Opinion & Public Affairs

Next Generation Public Affairs #2: Data, Public Opinion & Public Affairs

On 11 June, Rud Pedersen partners with TACTIX for the latest webinar in our Next Generation Public Affairs series. Join us as we speak with Paul Hillier of TACTiX on the power of data and how it can help you anticipate public responses to your policy positions.

For policymakers, navigating public sentiment is key to democratic legitimacy. Public affairs practitioners who align positions with public preference can multiply their chances of success. But how can you go about demonstrating support and predicting ways to change it?