Optimized Digital Impact: Win Elections, Shape Policy & Raise Awareness

Optimized Digital Impact: Win Elections, Shape Policy & Raise Awareness

Please note: you must be affiliated with one of the Nordic AmChams in order to participate in this session.

Advocacy, public affairs and political budgets are increasingly allocated to digital ads. But Instagram, Facebook, Google Ads/YouTube, TikTok, Snapchat and countless other platforms are built to reach different audiences and create varying forms of online engagement. Any effective digital campaign must account for each platform’s best use-cases and how they align with your company, organization or party’s goals – whether building your contact list, raising issue or candidate awareness, or mobilizing your core supporters.

AmCham Norway, in partnership with Rud Pedersen Public Affairs and fellow Nordic AmChams will be joined by Washington DC-based Jim Arkedis, co-founder of digital political and advocacy company Electica. Having contributed to CNN, MSNBC, The New York Times and Politico among others, Jim will draw upon his years of expertise in supporting political campaigns, companies and organizations throughout the US and Europe – sharing best digital budget practices to drive target audience impact.